Strengthen customer relationship and Revenue
A recent industry study by CAP Ventures shows that personalized printing offers a 36% increase in response rates over traditional direct mailing. The average value of order is nearly 25% larger and response times are 34% faster. Moreover, personalized printing results in a nearly 48% and 32% rate of repetitive orders and overall revenue, proving that it helps strengthen customer relationships and corporate profit.
Greater Precision to Your Target Customer
With variable data printing you can create short run, but dynamic documents (versioning). Through versioning, print can be more closely to your target audience. For example, if your customers can be separated by geography, by gender or by age, then you can provide more related design, image, or message to your target customer. Tailor the message for each recipient is the most powerful feature in variable data printing.
Mass Communication via Persionalized Document
The variable data printing allows for mass communication via personalized documents rather than using only a standard one. It can generate 100,000 documents with personalized messages for 100,000 people, not only making it more pleasing, but also making it more attractive by introducing appropriate information.
Application in Personalized Printing
Card, Coupon, Ticket, Label Printing
One of the applications in variable data printing is personalized card. For example invitation card, greeting card, birthday card, Christmas card, attendee card, entrance card, film ticket, VIP card, seat card, gift label, product ID tag, certification, member card, telecom card, and so on.
Most of simple personalized card printing can be satisfied by many label printing software in the market. But for the card making with high complicated demand, VariPrint begin to stand out on its technical merit on features and performance.
ID Cards Printing
Generally, ID card is defined as cards with variable name, address, serial number, barcode and images printing on multiple substrates. Comparing with card making, professional ID card demand higher specifications such as layout precision, masking effect, point size and typeface variance, double sided printing, CMYK and spot color support, high quality barcode, data filtering and logic processing. Compose VariPrint is professional ID card production system, because of its outstanding technology, VariPrint is widely selected by industry leaders in the ID cards market , making it the most popular product in the China market.
Hang Tag Printing
The business in hanging label demands to have different description of a product using the same template. The print volume of it is highly different and can be short run printing.
Compare with card and label printing, hanging label requires higher level of database integration in material combination, washing instruction or sometimes different language for different countries. Compose VariPrint can provide fully automatic solution in this area for digital printer.
For example in shoes label production, one label layout design will show information like shoe size, style and product barcode. Each label print volume is highly different and short running. It requires higher level of database integration and performance in material combination on sizing requirement, or even multi-lingual for multi-national products. Compose VariPrint is the proven solution on this industry for digital printer.
VariPrint for Label Production
A label with variable barcode, image and description can be easily
and efficiently handle by VariPrint
Bills & Statement Printing
Bills & Statement is an important application in variable data printing. For Example commercial bill, financial statement, insurance document, public billing, tax list, etc. Nowadays, most of bank, insurance and corporation start to deliver more attractive personalized statements to offer personalized value added services and products.
Compose VariPrint is developed to meet the above demand. It offers simple interface with powerful features on personalization, allowing user to fully control tthe bills and statement design.
Personalized DM Printing
Personalized DM is an effective way to make the mailing more interesting to read. However, Personalized DM requires higher variable data effect, variable text flow, CMYK color support...etc. Especially on logical calculation.
VariPrint build in more than 40 kinds of functions, once setting the logical parameter, user will get the best solution to meet any complicated demand. It offers you to make DMs more quickly, more personalized, more attractive and more economically.
VariPrint for DM and Transpromo Marketing
A membership letter with variable barcode, image and description
can be easily
and efficiently handle by VariPrint
Transpromo Printing
Transpromo came from two words transaction and promotional. By adding promotional messages to transaction documents, companies can strengthen their relationships with customer and increase revenue. This powerful combination reduces the cost of traditional statement printing by sharing the print spends on marketing to all existing customers.
Compose VariPrint technology allows companies to deliver more effective transpromotional documents than ever before, from simple B/W transactional statements to full color transpromotional documents. It can fully integrate into your ERP and CRM systems to create and product truly personalized communications, with no limit as to what content can be variable from piece to piece.
